Just how Tinder produces better suits through AWS

Just how Tinder produces better suits through AWS

Relationships app is using the cloud seller’s picture popularity tech to raised categorise and fit consumers

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Preferred online dating application Tinder is using image acceptance development from Amazon Web Services (AWS) to force the corresponding formula for premiums customers.

Talking during AWS re:Invent in December, Tom Jacques, vice president of technology at Tinder revealed how it is using the strong learning-powered AWS Rekognition service to identify owner’s secret attributes by mining the 10 billion photo they upload each day.

“the difficulties we face can be found in knowing just who customers want to see, exactly who they complement with, who will chat, exactly what contents can we explain to you and how will we ideal present they for you,” Jacques defined.

Tinder ingests 40TBs of data on a daily basis into its statistics and ML systems to energy fits, which are underpinned by AWS cloud treatments.

Jacques states that Tinder knows from its data the major motorist for whom you accommodate try images. “we come across it during the data: more pictures you have, the higher odds of profits to complement.”

When a user joins Tinder they usually send some photographs of by themselves and a brief authored biography, nevertheless Jacques says an ever-increasing amount of customers are foregoing the bio completely, meaning Tinder needed to find a method to exploit those graphics for information which could drive their suggestions.


Rekognition allows Tinder to instantly tag these huge amounts of photo with characteristics indicators, like one with a drums as a musician or ‘creative’, or somebody in hiking gadgets as ‘adventurous’ or ‘outdoorsy’. Continue reading “Just how Tinder produces better suits through AWS”